Success Story-1 of Beti Bachao Beti Padhao Scheme

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Beti Bachao Beti Padhao (BBBP) was launched by the Prime Minister on 22nd January, 2015 at Panipat, Haryana. BBBP addresses the declining Child Sex Ratio (CSR) and related issues of women empowerment over a life-cycle continuum.

The key elements of the scheme include Enforcement of PC & PNDT Act, nation-wide awareness and advocacy campaign and multi-sectoral action. There is a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on ground.

The NDA Government is trying to bring about a transformational shift in the way our society looks at the girl child.

 Following are the successful inittaves of this campaign :-

·     PM Modi once in his Mann Ki Baat lauded the Sarpanch from Bibipur in Haryana who started a ‘Selfie With Daughter’ initiative. PM urged people to share their selfies with daughters which became a world-wide hit. People from across India and the world shared their selfies with daughters and this became a proud occasion for all those who have daughters.

· The multi-sectoral District Action Plans have been operationalized in almost all states. Capacity-buiding programmes and Trainings have been imparted to Trainers to further strengthen capacities of district level officials and frontline workers. 

·     Pithoragarh district has taken various steps towards protecting the girl child and enabling her education. The District Task Force and Block Task Force have been constituted. Meetings of these forums have organized & clear road maps have been developed and relating to Child Sex Ratio. To reach out the community at a large, awareness generation activities have been being carried out for wider dissemination of the Scheme. Various Rallies have been organized with core participation from various schools, Army schools, Employees of Government Departments, etc
·     In order to increase awareness about Beti Bachao Beti Padhao, street plays are also being organized in Pithoragarh. These street plays are not only organized at the villages, but also in markets to generate awareness among a larger audience. Through story visualization, people are getting sensitized towards the problems of sex-selective abortion. Issues related to the girl child and the series of the difficulties she faces through her lifespan are very well portrayed through these street plays. Through a Signature Campaign, Pledge and Oath Ceremony, message of BBBP has reached out to 700 students from PG colleges and several Army Personnel.
The initiative has received great response and has been appreciated worldwide with the small girls, willing to study in schools one day, fix their aspirations and dreams on this campaign. 

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