GOONJ's initiative for the welfare of women in accordance to BETI BACHAO BETI PADHAO

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Goonj is a non-governmental organisation headquartered in Delhi, India which undertakes disaster relief, humanitarian aid and community development in parts of 22 states across India. Goonj is the first to highlight clothing as a basic but unaddressed need which deserves a place on the development agenda


Anshu Gupta founded Goonj in 1999, for his work with Goonj, he was awarded the prestigious Ramon Magsysay Award in 2015. In 2012, he was named India’s Social Entrepreneur of the Year 2012 by Schwab Foundation. Goonj’s work over the last 18 years has evolved a parallel economy which is not cash based but trash based. 

The NGO brought the issue of the massive lack of sanitary pads in rural areas; about how women have to resort to things from sand, ash, leaves etc. to work as a sanitary pad. Their campaign ‘My Pad’ showcased not just the product but moreover, the larger issue of the dignity.

“It’s very easy to call it a woman’s issue. But I always argue on that subject. It is not a woman’s issue; it is a human issue. If condoms can be distributed free of cost, how come sanitary pads are not available even in the government public health centers? “ speaks Anshu.

India needs more organisations like Goonj, but  the change may not be overnight, the country is slowly listening to such worrisome issues and coming up with effective solutions. The need to bring better sanitation for women has been addressed and rural regions have seen a growth in the number of women toilets. 

How GOONJ work for this Campaign-

1.   Start by giving 2 meters of cotton cloth to women who need it and share her story with us and the larger world

2.  Holds a Chuppi todo Baithak (Break the Silence) meeting on this issue with 5 women/men you know.. Let it be a platform to open up the issue of menstruation through simple exchange of experiences, emotions and challenges around menstruation.

3. Create a Chain - Tag 5 men/women in your social media network to spread out the word.

4. Organises a collection camp around cotton cloth for menstruation.

Furthermore, scheme like the Beti Bachao, Beti Padhao is playing vital roles in generating awareness and working on female-friendly welfare solutions.

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